Do you remember how advertising used to work ? If you sold computers you advertised in computer magazines, if you sold fashion you advertised in fashion magazines. Once upon a time, back in 2002 I created a company that aimed to use this model to target narrowcasting TV channels over the internet.
A clever dude thought of making fun of it and decided to make one more. He named it after a common household animal. Dog became Doge, and he pushed it out on the world. #DogeFather